It is so important to get clear on who you’re talking to, what you're saying and why before you even start marketing to your ideal client. That’s why episode 72 of The Positively Living Podcast is about aligning your message to your ideal client!
In this episode of The Positively Living Podcast, Alishbah Lakhani shares the importance of breaking down and truly understanding why you are in business and actionable steps you can take right now to reframe the messaging in your marketing to align with your ideal clients.
Alishbah and I cover the following topics:
Whether you’re creating a course, updating a website, or seeking to be effective on social media, these tips will ensure you’re setting yourself up for success.
Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/
If you’re ready to reduce stress and overwhelm by doing less, yet still achieving more, I invite you to join me for a Strategy Session.
CONNECT WITH ALISHBAH LAKHANI:
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
(Find gear/book links at Positively Productive Favorites Page.)
Start With Why by Simon Sinek
Essentialism by Greg McKeown
Ep 64: Ethical Copy that Converts with Mia Francis- Poulin
Ep 44: Ethical Marketing Rebellion with Dr. Michelle Mazur
Ep 71: Choosing the Right Social Media Platform with Mariana Padilla
Dance Song Playlist Volume 1, Volume 2, Volume 3
Music by Ian and Jeff Zawrotny