Ethical Copy that Converts with Mia Francis-Poulin Artwork

Positively Living®: Shame-Free Productivity Conversations

The Positively Living® Podcast brings you shame-free productivity conversations for the overwhelmed multi-passionate creatives, caregivers, and multi-taskers who never clock out, juggle countless responsibilities, and quietly wonder if there's a better way.

Hosted by Lisa Zawrotny, Productivity Coach and founder of Positively Productive Systems, the show replaces rigid productivity rules with flexible approaches that respect your energy and priorities. Through solo episodes, expert interviews, and live coaching sessions, Lisa covers the topics that actually affect your ability to move forward: stress management, habits and systems, decluttering, self-awareness, boundaries, mindset, entrepreneurship, and more.

This is productivity for real life, helping you breathe easier, move forward sustainably, and make space for what matters most to you.

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Positively Living®: Shame-Free Productivity Conversations

Ethical Copy that Converts with Mia Francis-Poulin

August 09, 2021 • Lisa Zawrotny • Episode 65

0:00 | 33:57

Text your thoughts and questions!

In marketing, we still see people using misleading sales copy for self benefit and profit without regard for the consumer. That’s why episode 65 of The Positively Living Podcast is about reversing the strategies we have been taught to use and replacing them with ethical copy that converts!

In this episode of The Positively Living Podcast, my guest Mia Francis- Poulin shares the importance of taking responsibility of marketing with integrity and actionable steps you can take right now to infuse humanity back into the buying process—starting with your messaging.

If you’re ready to reduce stress and overwhelm by doing less, yet achieving more, I invite you to join me for a Strategy Session: a heart-opening, mind-expanding, goal-setting session that gives you the clarity needed to determine your best steps forward. Go to www.positivelyproductive.com/strategy and be sure to use the promo code PODCAST for a special listener discount.

Mia and I cover the following topics:

What is ethical marketing and how we can spot sleazy sales tactics that we might not even recognize as such.
Maintaining the respect of our clients while still making the sale with the copy we write and share.
Why business owners have a responsibility to spread messages backed with integrity.
Questions to ask yourself when creating copy for your business to stay in alignment with ethical and responsible sales strategies.
Why ethical copy is actually more effective and leads to customer retention and loyalty.

It is possible to build a profitable business without doing so by any means necessary. There are avenues to make the sale all while doing what is morally and ethically right.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips to create space for what really matters in your life.

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Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/

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